Organizations in MMO Worlds
"I aspire to use organizations of the virtual realm to gain insights into those of the business world."

Welcome to the Blue Garter online organizational profile.

Through my years of experience in online interaction, I have seen that elements of virtual worlds often closely mirror those of the real world. From the sports similarities found across the world at such competitions as those sponsored by the Cyberathlete Professional League, to the episodes of the notoriously cited Second Life, which is now under the scrutiny of both the IRS and legal entities for its denizens' alleged tax evasive exploits and other interesting reality questioning phenomena, we find that virtual worlds may be more real than tradition would lead us to believe. In a plethora of ways, video games are no longer "just video games," as real lives, real money, and real morals become increasingly involved.

The primary purpose of my work is to establish a parallel between team-leader interaction in a Massively Multiplayer Online (MMO) environment and that interaction in the business world. This objective begins to be tackled by a detailed explanation of an example organization coupled with analysis of that organization's management systems. As researchers once used sports figures and coaches to model business people, I now aspire to use organizations of the virtual realm to the same end. And if you are about to mumble "geek" and close your browser, I would urge you first to read over this brilliant article from Seriosity's Partnership with IBM Research: Virtual Worlds, Real Leaders; Online games put the future of business leadership on display.

Before You Jump In

The various articles and features found in this site are littered with jargon and buzzwords esoteric to the MMO community. If you are unfamiliar with the nature of MMOs you should head to the "What is an MMO?" section to be primed on the basics, after which you will have a clear understanding of the site's main ideas.

Site Features

The Summary View feature allows viewers to quickly glean a very general idea of the entire site in less than a minute by clicking through the headers of each page. If you're pressed for time and don't want to spend a bunch of time consuming the whole site, get up there and start clicking!

Mouse over groove-underlined text to view a definition of the term in question. This feature is conveniently implemented to provide in-line support so that flipping back and forth to the glossary page is unecessary. Each glossary term is equipped with this feature on its first occurrence of each page.

Both the external links section found on the left navigation bar and a few links throughout the site lead to pages that were written for some specific purpose or to solve a real-time problem in the interest of the organization. Their tone, style, and content serve to give the reader insights into the business-like orientations of these online teams' communications.

A few pieces of media, such as a Youtube recording of in-game footage with voice communication included as well as pictures from internal message boards, can be found with explanations that should supplement the verbal explanation of these concepts.

The real names and locations of some of the players referenced throughout the profile, when known, are noted in parentheses to confirm both their existence and the somewhat personal nature of these long distance social relationships.


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